Silicon Valley: Transmedia Campaign

Given Silicon Valley’s die-hard techie fanbase, options were limitless for advancing the storylines on real digital platforms. We launched transmedia experiences for Hooli, Coderag, RussFest, Homicide Energy Drink, BreamHall and Pied Piper, updating each site with weekly episodic content that matched the storylines in the show. 

Role: Lead strategic producer on all website builds. Led Marketing cross-functional team and managed relationship with the Silicon Valley transmedia producer. Managed expectations and milestones for all partners.

Agency:  Joystick (now Incubeta)

Award Recognition

Emmy Jury Shortlist | Outstanding Creative Achievement In Interactive Media - Multiplatform Storytelling