Westworld: Season 3 Campaign
In Season 3, as Westworld took viewers into 2058, HBO built out story-driven, interactive experiences. The website Incite Inc served as the nucleus for a new digital narrative, encouraging discussion around data and destiny. Launched ahead of the Season 3 premiere, the website balanced both promotional assets like trailers, and in-season story updates. We also updated our existing digital experiences and chatbots; DiscoverWestworld and Delos Inc. were refreshed to reflect the existence of new parks, and a secret site for Rico showcased the anarchistic world of the organization.
Role: Member of core creative and production leadership team. Facilitated relationship with agency partners and managed internal and show production stakeholders.
Agency: Digital Kitchen
Award Recognition
Emmy Nomination | Outstanding Interactive Extension Of A Linear Program (2020)